Axalter coating system is located in Philadelphia, PA/USA, it is a publicly held company that was esterblished since 2013 with a revenue of $3.7 billion down from $4.5 billion in 2019
Website: www.axaltacoatingsystems.com
PUBLICLY HELD; YEAR ESTABLISHED:2013
REVENUE: $3.7 billion t (2019: $4.5 billion)
MARKETS SERVED
Automotive OEM; Collision repair; Industrial Coatings; Commercial Transportation
KEY EXECUTIVES:
Robert Bryant, CEO; Hadi Awada, SVP, Global Mobility; Shelly Bausch, SVP, Global Industrial Coatings; Brian Berube, SVP, general counsel and corporate secretary; David Heflin, VP, Global Industrial Liquid Coatings; Ashish Jawadiwar, VP, chief information & digital officer; Sean Lannon, SVP & CFO; Eduardo Nardinelli, president, Global Light Vehicle Coatings; Tabitha Oman, VP, deputy general counsel and chief compliance officer; Jeremy Rohen, SVP, Strategy and Business Development; Robert Roop, VP, CTO; Barry Snyder, SVP, chief operations and Supply Chain officer; Lynne Sprinkle, SVP and CHRO; and Troy Weaver, SVP, Global Refinish Coatings.
Axalta Coating Systems, a global supplier of coatings to the transportation and industrial sectors, posted sales of $3.7 billion for 2020. Performance Coatings comprised $2.52 billion in sales, Transportation Coatings (Mobility Coatings as of 2021) comprised $1.22 billion, Refinish $1.45 billion, Industrial $1.1 billion, Light Vehicle $960.5 million and Commercial Vehicle $260.7 million. Axalta has 46 manufacturing locations globally producing liquid or powder coatings, 48 customer training facilities globally, and employs approximately 14,000 people.
Axalta’s key brands
Refinish: Cromax, Spies Hecker, Standox, Challenger, Duxone, Metalux, Nason, Nason XL
Industrial: Imron Industrial, Volatex, Tufcote, AquaE, Corlar,
PercoTop, Ultraguard, Hydropon, Ganicin, Alesta, Abcite,
Napgard, Plascoat
Transportation: ChromaDyne, HyperDur, HyperDyne,
Lumeera, Imron
New Product Launch
Advanced Color Proofing – allows collision customers to view paint colors and digitally rotate them on 3D vehicle renderings
• AquaECTM 3500 EP – a new environmentally responsible, cathodic tin-free electro-coat primer
• Universal Titan Solvent-borne Primer and Enamel – designed to meet the high performance/high aesthetic demands of the kitchen cabinet market
• SupraSand High Build Epoxy Primer PercoTop® CS388 – high-build epoxy primer that decreases drying and sanding times by 50%,
• Imron® Elite ColorPLUS – a premium coating system designed specifically for the new and complicated paint schemes of recreational vehicles
• Spies Hecker Water-bone Clear coat Solution – released to customers in the Chinese, Korean and Japanese auto refinish markets
• Cromax XP – easy-to-use solvent-borne base coat that delivers outstanding coverage, color match, and final appearance.
2020 Success Story – A Breakthrough innovation
Axalta’s LiDAR Gonio-Retroreflectometer System (ALGRS) is a patented optical system technology that measures the LiDAR reflectivity of vehicle coatings for Advanced Driver Assistance Systems or autonomous vehicles. Advanced Driver Assistance Systems, especially emergency braking, pedestrian detection and collision avoidance, are anticipated to depend heavily on LiDAR technology to improve vehicle safety and enable advanced levels of vehicle autonomy. ALGRS allows Axalta’s chemists and designers to create LiDAR-compatible coatings without compromising appearance or color. ALGRS has been recognized as a significant innovation in the coating autonomous vehicles and was named a 2020 R&D 100 Award Winner and is a finalist for the 2021 Edison Awards.
Current LiDAR measurement systems do not measure retroreflectance and therefore cannot assess all the angles that exist on automotive vehicles today. ALGRS allows measurement at all viewing angles and therefore provides a more accurate validation of the reflectivity measurement. This is vital for the development of safe autonomous vehicles. Because current units scan surfaces at long distances, the area that needs to measured is large. These current systems cannot measure many small samples and many varieties of colors. Thus, a device was needed to measure lab-painted samples at LiDAR wavelengths at a variety of angles. The ALGRS technology characterizes laboratory scale coating samples and allows
Axalta’s scientists to develop new colors that are detectable by LiDAR systems so Axalta can better serve its customers.
As the trend toward higher levels of vehicle autonomy continues, ensuring a vehicle is detectable by these systems is just as important as what a vehicle can detect. Both Axalta’s 2020 and 2021 Automotive Color of the Year, “Sea Glass” and “ElectroLight”, respectively, showcased this concept.
Advanced Driver Assistance Systems like emergency braking and collision avoidance depend heavily on LiDAR technology to improve vehicle safety and advance autonomous vehicles. The novel coatings analysis provided by Axalta’s LiDAR Gonio-Retroreflectometer System has enabled new color development and formulation procedures that assure LiDAR detectability of painted coatings over the wide range of traffic conditions that exist in the autonomous environment. ALGRS represents a major advancement in the technologies that will be required to attain high levels of vehicle autonomy in a safe and responsible manner.
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