History of Lube-Point

In 2007 the Lube-point team saw a need in business-to-business industries for thorough, objective and strategic market information to serve as the foundation for management decisions across Africa and Nigeria in Particular, Nigeria as a major economic hub in Africa and as a global emerging giant needs professionals to enhance the Often confused local business environment, getting the right products, transactions becomes imperative. Recognizing this need, Lube-point was founded. Which is today recognized as a true pioneer in the business-to-business market research industry, as it pertains to Lubricants, chemicals, industrial gases, industrial pumps, welding consumables, and all industrial consumables.

We at Lube-point established six core values that continue to serve as the tenets of Lube-point’s strategy consulting and market research practice:

  • Our ultimate client is our clients’ shareholders
  • Scientific curiosity is an inherent attribute of our project teams
  • Our professionals exercise critical thinking at all stages of client engagements
  • Uncompromising quality is the bedrock of our service offering
  • Exceptional service is paramount to building loyal customers
  • Lube-point’s professionals are our key asset which we support, develop and grow

Embracing these values, Lube-point’s project teams work closely with clients to explore market opportunities, define paths for success and build bold strategies necessary to create value in complex, global markets.

Lube-point is proud of its long standing client relationships; many have been with the firm since it was founded.  On-going client partnerships exemplify the value Lube-point brings to strategic decision making and the value clients create through applying Lube-point’s research, strategy and transaction advisory principles.

Who We Are

For over 8 years, Lube-point has empowered clients to make confident and timely decisions to advance growth in dynamic, global and often complex markets.  Lube-point is driven to achieve its clients’ most ambitious growth goals through:

Custom Market Intelligence

Lube-point is renowned for its ability to gather unique market, customer and competitive insights when others cannot. Leveraging its industry expertise and comprehensive research capabilities, Lube-point collaborates with clients to develop sound strategies to win in existing and new markets.

Strategic Consulting

Lube-Point strategy planning services leverage a dynamic fact-base and advanced business analytics to support clients’ strategic decision-making.  As each engagement is customized to meet client-specific needs, Lube-point ensures that our client teams receive solid facts, rigorous analytics and are armed with actionable plans leading to successful execution and sustainable business success.

Industrial services and Applications

Lube-point works with highly experienced and diverse group of professionals that has tremendous experience in industrial automation, production engineering, oil and gas services, we do not have limitations to expertise and we will take any project from the very beginning and deliver as expected.


Transaction Advisory Services

A natural extension of its consulting and research practice is industrial transaction advisory services.  Lube-point’s expert advisors assist clients with searching and researching acquisition targets as well as providing transaction support.


What To Expect When Working With Lube-Point.

Lube-point’s fully-engaged principals and diverse team of global talent provide clients exclusive and proprietary access to global industry insights and thought leaders.

When working with Lube-point, clients will experience an entrepreneurial atmosphere, collaborating with dedicated researchers, strategists and industry thought leaders.  With more than 150 years of combined industry experience, Lube-points’s experts continue to enrich their knowledge of technology developments and market trends.  The team understands client products, markets and industries, and will leverage this knowledge to launch a fact-finding mission to enhance its consulting services. When collaborating with Lube-point clients receive:

  • Fact-based strategy
  • Organizational alignment
  • Optimal channel strategy
  • Definition of competitive advantages
  • New product and technology assessment
  • Enhanced awareness of customer buying behavior
  • Assessment of brand health
  • Key marketing communication message content

Who We Work With

Lube-point’s clients’ needs for market research, strategy consulting and transaction advisory originate within several levels of the organization and throughout many sectors in Nigeria and Africa in General. Lube-point serves both public and private companies including:

  • Corporate
  • Government
  • Industry associations/groups
  • Investment banks
  • Private equities
  • Small businesses

Lube-point collaborates with multiple job functions within client organizations, including: Executive leadership, business development, strategic planning, new product/service development, business marketing, customer and business insights.

Lube-point serves clients in a multitude of industries including:

  • Aerospace
  • Oil and Gas
  • Chemicals
  • Construction
  • Energy
  • Healthcare
  • Industrial
  • Transportation

With almost a decades of experience in these industries, Lube-point is a worldwide leader in custom market research, strategic consulting and transaction advisory.

Local Insight with Global Reach

Lube-point Worldwide has 3 international offices with additional personnel and affiliates located throughout the world.

Lube-Point believes a thorough understanding of local and regional cultures and the employment of native speaking professionals are critical to successfully serving our global and multi-national clients. In essence, we have the local market knowledge and capabilities necessary to research global industries and build global enterprise strategies.

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